Search Engine Optimization for high rankings on search engines

This is one of the most disputed aspects of Website Optimization. Everybody has arguments to support his/her theory and many search engine optimization specialists have reference sites with high rankings on search engines and directories. I don'' think there is an unique, 100% "watertight" recipe for success insearch engine optimization, but there are some rules which will help you achieve high rankings for the search strings you are interested in. I will list here only 4 of these Search Engine Optimization rules:

#1: Wisely choose your Meta tags for high rankings on search engines

Define exactly in your mind what you have to offer on your web site. Find the right relevant keywords, Title and Description Tags for each web page of your site - a most important aspect of Website Optimization and Search Engine Optimization. Check the Meta Tags of web sites that offer similar stuff and which have high rankings on Google or Yahoo. Search for statistics regarding relevant keywords often searched on the web. Keep always in mind that you need TARGETED traffic to you web. Use your relevant keywords in TITLE and DESCRIPTION Meta Tags, according to the detailed rules you find in my f_ree e-book ("DUDI's F_ree Website Optimization Guide") available on this site for f_ree download.

#2: Search engines like content-rich websites

Design a content-rich web site, but keeping always in mind the concept of website optimization. Show to your human visitors and to search engines that you have relevant and useful thinks to say concerning the topics in your site. Use your relevant keywords in headings, bolds, italics and text content and check your keyword density (see details in my f_ree website SEO optimization ebook). Permanently enrich the content of your web pages; news, fresh information, articles, new hot f_ree stuff etc will make human visitors and search engines love your site. Of course, this means in the end high rankings for your web site on search engines results pages.

#3: Linking as Search Engine Optimization technique for high rankings

Be carefull with your linking strategy! It is more important to have few good links to your site - placed on "serious" web sites, with high rankings for relevant keywords on Google, Yahoo etc., than having lots of links to your URL placed in "link farms" and/or obscure web sites. Continuously search the good sites to link to and to be linked from -this is recommended by all search engine optimization specialists. Your URL placed on a web page with high rankings and targetted traffic will help improve ranking for your relevant keywords in search engines results.

#4: Learn and keep in mind how search engines / directories work

Keep in mind that the indexing of the web pages submitted to search engines never stops. Thousands of web sites are submitted every day, other thousands disapear every day. Many webmasters and search engine optimization companies / specialists are working constantly to achieve high rankings. Therefore, even if at some point you are happy with your place in search engines results for your relevant keywords, you must permanently be alert, informed and ready to make adjustments if necessary. Search engine optimization might be a full day job for you� Disappointed?!.. Further reading in my f_ree website SEO optimization e-book.

Conclusion: RELEVANT KEYWORDS, TITLE AND DESCRIPTION; RICH AND INTERESTING CONTENT; SMART "IN" AND "OUT" LINKING; PERMANENT PROMOTION AND OPTIMIZATION WORK - THESE ARE STEPS TO TAKE IN ORDER TO ACHIEVE HIGH RANKINGS FOR YOUR PAGES IN SEARCH ENGINES RESULTS PAGES.

Of course, you can decide to ask help from a Search Engine Optimization Specialistfor optimizing your web site. It will cost you some money, but some of them really do a good work and deliver high rankings. Just pay attention to what a search engine optimization specialist / Company can offer to you. Read the extended f_ree version of my Website SEO Optimization Guide, read Search Engine Optimization - related articles posted on this site and ask yourself: "Can I do this search engine optimization myself, or not?"

If you decide to do yourself Search Engine Optimization for your website and you are successful in this, then you can save money and find satisfaction in raising your web site with your own hands. This is where my f_ree e-book ("DUDI's F_ree Website Optimization Guide") can help you. Learn how to design and build your web site in order to get high rankings (for your relevant keywords) in search engines results pages.

Now, after your website is ready in terms of website design, website optimization and search engine optimization, we must take the next step: Submission to search engines & directories, web site promotion

SEO Optimization - Research With Search Engines

Research will be the first step to take in any project, especially if you plan to rely on the search engines. You want to be successful in an opened and very competitive environment, so you must find out more about search engines and competition.

The search engines will be your tools in this phase - look for similar web sites, click on "View Source" and carefully study their Meta Tags, scripts and appearance (of course, you should study the pages placed on top of the search engines results pages).

As hard it may seem to believe, most of the web pages on the Internet do not consider some essential concepts of website & SEO optimization, which make a web site known and easily accessible to as many visitors as possible. By reading my optimization e-book you'll make sure that you have what it takes to outrun from the start half of them. Then creatively apply what you learn in this f_ree website & SEO optimization ebook about how to "please" the search engines, in order to outrun most of the other half. Beware that it also means some work from your side - website & SEO optimization aren't "easy to crack nuts".

You want to be present in the top positions of the search engines results pagesbecause you have something to offer to people. Therefore you must make your web site easy-to-find, easy-to-view and easy to browse. Bottom line: you must learn and apply the website & SEO optimization principles, tips and techniques you learn here.
Let's assume that you have a general idea about how Internet and search engines work (after all, you've managed to find my online SEO optimization guide, probably by using a search engine). While you go on with the planning and research phase of your project, keep in mind that:

Your site must be easily accessible to search engines and human visitors

A loading (display delay) time of 4-5 seconds is acceptable according to some website optimization specialists; more than this can make your visitor click the "Back" button in his browser's window. This is an important issue of website SEO optimization, so don't overlook it! Make your homepage compact and stiking: it must load fast and determine the visitor to click on the other sections / pages of your site.

According to website SEO optimization postulates, it is a wise think to keep your homepage size (scripts + content + graphics) around 10 - 15 Kbytes, even smaller if possible. This way it will be accessible even via a 28.8 Kbps dial-up connection. Some details about how you can try to achieve this result - in chapter 3 of this online website optimization guide. There are lots of freeware sites which offer f_ree downloads of tools that can help you minimize your page's size. Whatever "freeones" you decide to use, the most important thing is to understand the concept of website optimization in terms of "file size".

The site must be easy navigable for visitors as well as for search engines

"Keep navigation clear and easy" say website SEO optimization specialists: clear links to all the sections of your site. A good idea is to have a short description of each section on your homepage. Visitors will know what to expect if they click on a link and will probably have more patience before the targeted web page is loaded. Search engines will "appreciate" if the links to other sections of your web site are placed near relevant keywords. Another good idea is to have a "Site map" showing the exact structure and hierarchy of your web site's sections. See chapter 3 and "DUDI's F_ree Website Optimization Guide" e-book for further reading on this topic.

Meta Tags should be optimized for search engines' robots

Use search engines to find and check the similar web sites. See what is written in their KEYWORDS, TITLE and DESCRIPTION Meta Tags. Note the most common keywords (for example a site that offers freeware and it is well ranked will have in the KEYWORDS Tag words like freeones, freeware, free downloads). From the search engines point of view, the most important Meta Tags are "Title" and "Keywords"; keep in mind though that "Description" might be important in terms of quick information delivered on search engines results pages.

You should consider having a free downloads section on your web site

Lots of queries people make on search engines contain the word "free". Web efficiency is also about finding free tools to do your job. In the SEO optimization research phase of your project you can also look for "freeones" that you can distribute on your site. You can attract people and even ask them to register if you offer them some free downloads or at least a link to a web site with quality freeware. Search the net for this kind of sites, but be sure that you clarify all the copyright and free distribution issues involved, before using any of these "freeones". You can find links to sites with freeware or other free downloads in the extended version of my F_ree Website Optimization Guide e-book.

Research with search engines is a first step you must take before you do anything else in your SEO optimization project. Next step: webdesign - design your site to be optimized right from the start.

Online SEO Optimization Guide, Search Engine Placement Tips

The online SEO optimization guide and search engine optimization placement tips will put in your hands tools and resources to help you design and optimize your site according to SEO optimization rules. The search engine placement tips and SEO eBook will help you understand and apply the search engine optimization concepts on your web site.
All the resources and DUDI 's Online SEO Optimization Guide and SEO eBook on EWOLWE site are absolutely F_R_E_E (this only applies to what you find on this site and that the other web sites we link to may have different policies). Amateur and professional webmasters will find at EWOLWE.com f_ree resources, guidelines, online search engine optimization guide, search engine placement tips for being successful on the World Wide Web.
This is the web site where you can learn how to plan, build, host and submit a site to search engines with less or no money spent, how to apply the concepts of Search Engine Optimization in order to get high rankings in search engines. In 5 consecutive pages, my online SEO Optimization Guide will take you step by step through the most important phases of a web-based project:

 1. The SEO Optimization research phase

How to get useful information so that your site gets top ranks on Google, Yahoo or other search engines and directories. How browsing the web can help you understand the concepts of SEO optimization and research competition meanwhile.

 2. The website design phase

Optimization of costs for designing your site. Search engine placement tips and guidelines to make your site ready for competition on the Internet, right from the start.

 3. SEO optimization for quick loading

Some basics regarding SEO optimization in terms of loading times (delays), compression and size optimization of graphic elements. Search engine placement tips related to your webpage's size.

 4. Search Engine Optimization

Improvement of website's ranking for the targeted keywords. SEO optimization and search engine placement tips. What to do in order to increase chances of being listed in the first pages the search engines display when queried with keywords that match site's profile.

 5. Optimization of costs for submission to search engines

How to submit your web site for indexing to search engines and directories, for f_ree. Advantages and disadvantages of f_ree submission. Your Keywords and Title Meta Tags, linking techniques, search engine placement tips and web promotion strategies.

The online "Instant" SEO Optimization Guide is the short version of my free website SEO optimization ebook, which you can also have for f_ree by registering for download. Currently I am working on the comprehensive version ("DUDI's Complete Website SEO Optimization Guide"), which will hopefully be released in 2006 and will be a "do-it-yourself technical manual". The complete version of my guide will be packed with all the information, search engine placement tips, tools and examples you need in order to create an optimized website starting from scratch.

The secret about making mistakes online

I love it when you respond to my blogs. Thank you for taking action!  It gives me great topics to write a next blog post. 

This one is about making mistakes online and how to deal with scammers and tyre kickers.

I too have made mistakes by trying to do ‘business’ with scammers and other online crooks who took my money.

I know it sounds weird, but the key is not to try to avoid mistakes. I do an attempt here to try to explain why you actually need to make a few mistakes to become an online entrepreneur.

Don’t get me wrong: I’m not saying that losing money is what you need to build an online business.

I’m talking about the lesson that goes behind it.

People lose money online because of participation in high yield investment programs (HYIP’s) cyclers, one-push button wonders and hyped shinny crap that promises you financial heaven within a few days.

Avoid all this types of programs like the plague. Learn the lesson.

The key is what you do after you made the mistake:

Know what it takes to mind your business

Before I started my online business I was wondering why people go into business and why some become become successful in running their business.

Especially in huge, massive and competitive markets, like internet marketing, I always try to figure out what the successful internet marketers do in order to become successful. It’s a process that never stops, because when you quit learning, it disadvantages the performance of your business as well.

In my search for answers to this questions I found a few similarities that good marketers and entrepreneurs do.

Yes, they all earn a great bunch of money.

But the interesting point is how they get in this position to do that. You see, there is a major step before you can become a good online business owner.

Firstly, successful online business owners spend effort to educate themselves. And they learn from people who are already in the position to make good money with a successful business before they were able to do so.

Why are they doing this?

The essence is that it’s about learning to understand the difference between a good and a bad investment. Let me use an example to make the point: when you want to buy real estate as an investor, but you do not know anything about it and are not really interested in real estate, there is a great chance that your investment turns out to be a bad investment. The physical investment object can be as great as it can be and of high quality as it can be, but when you do not have the passion and skills to manage and control your investment, there is a great risk that your investment turns into disappointment and a loss.

So the lesson that I learned is this: