Search Engine Optimization for high rankings on search engines

This is one of the most disputed aspects of Website Optimization. Everybody has arguments to support his/her theory and many search engine optimization specialists have reference sites with high rankings on search engines and directories. I don'' think there is an unique, 100% "watertight" recipe for success insearch engine optimization, but there are some rules which will help you achieve high rankings for the search strings you are interested in. I will list here only 4 of these Search Engine Optimization rules:

#1: Wisely choose your Meta tags for high rankings on search engines

Define exactly in your mind what you have to offer on your web site. Find the right relevant keywords, Title and Description Tags for each web page of your site - a most important aspect of Website Optimization and Search Engine Optimization. Check the Meta Tags of web sites that offer similar stuff and which have high rankings on Google or Yahoo. Search for statistics regarding relevant keywords often searched on the web. Keep always in mind that you need TARGETED traffic to you web. Use your relevant keywords in TITLE and DESCRIPTION Meta Tags, according to the detailed rules you find in my f_ree e-book ("DUDI's F_ree Website Optimization Guide") available on this site for f_ree download.

#2: Search engines like content-rich websites

Design a content-rich web site, but keeping always in mind the concept of website optimization. Show to your human visitors and to search engines that you have relevant and useful thinks to say concerning the topics in your site. Use your relevant keywords in headings, bolds, italics and text content and check your keyword density (see details in my f_ree website SEO optimization ebook). Permanently enrich the content of your web pages; news, fresh information, articles, new hot f_ree stuff etc will make human visitors and search engines love your site. Of course, this means in the end high rankings for your web site on search engines results pages.

#3: Linking as Search Engine Optimization technique for high rankings

Be carefull with your linking strategy! It is more important to have few good links to your site - placed on "serious" web sites, with high rankings for relevant keywords on Google, Yahoo etc., than having lots of links to your URL placed in "link farms" and/or obscure web sites. Continuously search the good sites to link to and to be linked from -this is recommended by all search engine optimization specialists. Your URL placed on a web page with high rankings and targetted traffic will help improve ranking for your relevant keywords in search engines results.

#4: Learn and keep in mind how search engines / directories work

Keep in mind that the indexing of the web pages submitted to search engines never stops. Thousands of web sites are submitted every day, other thousands disapear every day. Many webmasters and search engine optimization companies / specialists are working constantly to achieve high rankings. Therefore, even if at some point you are happy with your place in search engines results for your relevant keywords, you must permanently be alert, informed and ready to make adjustments if necessary. Search engine optimization might be a full day job for you� Disappointed?!.. Further reading in my f_ree website SEO optimization e-book.

Conclusion: RELEVANT KEYWORDS, TITLE AND DESCRIPTION; RICH AND INTERESTING CONTENT; SMART "IN" AND "OUT" LINKING; PERMANENT PROMOTION AND OPTIMIZATION WORK - THESE ARE STEPS TO TAKE IN ORDER TO ACHIEVE HIGH RANKINGS FOR YOUR PAGES IN SEARCH ENGINES RESULTS PAGES.

Of course, you can decide to ask help from a Search Engine Optimization Specialistfor optimizing your web site. It will cost you some money, but some of them really do a good work and deliver high rankings. Just pay attention to what a search engine optimization specialist / Company can offer to you. Read the extended f_ree version of my Website SEO Optimization Guide, read Search Engine Optimization - related articles posted on this site and ask yourself: "Can I do this search engine optimization myself, or not?"

If you decide to do yourself Search Engine Optimization for your website and you are successful in this, then you can save money and find satisfaction in raising your web site with your own hands. This is where my f_ree e-book ("DUDI's F_ree Website Optimization Guide") can help you. Learn how to design and build your web site in order to get high rankings (for your relevant keywords) in search engines results pages.

Now, after your website is ready in terms of website design, website optimization and search engine optimization, we must take the next step: Submission to search engines & directories, web site promotion