Ecommerce strategy of a business is the important factor.

An e-commerce strategy is built should carefully evaluate the potential for online sales
of each product, with demand expected to build investment and business development for such products;
to plan and evaluate the operating results of the business, with criteria which assess the effectiveness of
investment. Ecommerce strategy should also facilitate to get funds.
One of the core elements of e-commerce strategy include:
Excutive Sumomary: Need to write this important part after the rest of the plan was completed
each. Investors mostly read this when first exposed to business. This is the presentation
Brief, clear and well-grounded of the plan. If this summary is to create attractive for investors
investment, there will be plenty of opportunities to express ideas for making proposals. Need to ask are what will make the company
success, then take advantage of the company compared to the other competitors were present on the network
Internet.
- Objectives: Specify objectives and long-term e-commerce will help determine how the companies to achieve the
This targets.
- Orientation: Specify companies to use the Internet how
- Current Status: Indicates the product can sell well on the Internet and give reasons.
- Set the evaluation criteria in network operations. The criteria should include the number of visits to the site
web in a month, the site is considered, the number of people who only visit once, the number of contacts to
fact, the number of transactions performed, the number of orders.
- Promotion: Describe the expansion of the company's website
- Market analysis: Description of market opportunities in electronic commerce company.
- The current level of competition: Presentation of evidence for analyzing the current and competitive in the

competitiveness of companies in our industry. Make a list of the competitors website
war and classified by the level of competition, the expected market share of competitors. Identify trends and Trade
e-commerce in their industry.
- Target customers: Present status of targeted customers on the company's network in terms of quantity
and socioeconomic factors. Clearly state why they believe the company will buy their products over the Internet.
- A research focus groups: Presenting research findings in a small group of customers
potential of the target market. The results of this study should have the effect of helping companies get the response
in the process has the potential to sell products through online environment.
- Business risks are taken into account: Presentation on the forecast of the industry and the company's own
Within three to five years, both online business and online business.
- Marketing strategy: the only way to attract customers online, importers, and dealers
the wholesale business involved with the company, and how to maintain their interest.
- Content: Building partially intended content posted on the site.
- Advertising: Display advertising plan, pay attention to the requirements for label and packaging overseas, the
problems with language conversion, customer relations, and advertising of cultural sensitivity and
other semantic barriers.
- Customer Relationship: Propose plan for program updates of products and services on a regular basis and
constant, which can include such forms make electronic newsletter, write articles for technical journals,
press releases, organizing meetings between the client and lead discussion groups on the Internet.
- Sales Strategy: The need to present the details
+ Pricing / profitability. Develop pricing strategies for international sales, distribution and purchase on
Network.
+ Processing orders and payments: Orders received on how? (By phone, fax, mail,
over the network). Payment process is done how? (By mail, online, transactions between banks
row).
+ Method of distribution: Determine method and place of delivery abroad, method validation
Orders and deliveries go.
+ Expand sales strategy: products or services will be expanded over the network or the
with the traditional tools (eg direct mail, electronic mail, cold calling, print, advertising
Report on radio and T.V)
- Services: The company provides services upon request after selling products online or not?
- Business Relations: Devise a plan and determine the need to establish this kind of relationship (such as agent / person
distribution) to develop international business relationships, including issues such as multicultural training (croscultural).
- Ability to integrate the system: The system of the company will be integrated with the bank's systems, customers,
suppliers and distributors like?
- Production Planning: Determine the initial volume and expanding production requirements, the material supply
data, where production.
- Financial plan: Need to be very practical and cautious.
- Budget year: forecast costs for the first year of the plan
- Budget Balance: Specifies the situation and cash assets of the Company.
- Break-even Analysis: Calculate the required number of units sold in the break-even
- Capital and capital use: Just place funding to start and expand export activities
- Use of proceeds: Just a profit and the loan will be used like.
- Appendix: Include lists, curriculum vitae of the members involved have established plans, lists
accounts, prospect lists, market research data, drawings, plans and covenants
finance.