No consultation of experts:
Some companies do not know much about e-commerce or are looking to expand into the market
foreign markets often fail due to not receiving the advice of experts before
when developing their e-commerce plans.
Inconsistency management:
Make sure that the leadership of the company are committed to implementing the plan. All departments functions such as management, administration, finance, marketing, production and training .. should participate in the development of design although plans have a designated person responsible for most of the plan. With responsibility highest such person appointed will have advantages in getting the approval and financial support of investors to implement the plan.
No market research conducted certainty.
Market research online today make it easier than before to study
examined the economic, social, and political conditions of the population of any country school. Through the network can easily easy to find business opportunities, import and export in each industry, product and country; identified the foreign importers of specialized items, find out the source of market information e-commerce and marketing. However, while still using the traditional sources of information the company had notbselling products to overseas markets need to. The company can focus research groups customers to explain the characteristics of the product and get the attention of customers to the purchase products via the Internet. Where the company has not exported, can send the samples to the potential market for customer evaluation. The company may also have to study the characteristics characteristics of different customer groups.
No analysis of the results of market research Conduct e-commerce strategy should be based on research and analysis of a detailed market.
The process should ensure that research answered the company's products can be sold on the internet not, in any market, whether the shape, size, color and other characteristics of the product will attract the number of customers in a particular market, whether it can satisfy the requirements of the clientele function. Question 20 in this book provide assessment tools MFA market factors (market factor assessment). MFA is forecasting methods included 36 questions on such factors as population, political, economic, social, and the consumption of a competitive market. While strategies for each individual partner countries is important for the overall export strategy take into consideration when companies separate your company engage in e-commerce. Whether a country has been much appreciated by the MFA tool, a separate company in countries that still may not fit your company. Conversely, you can find a restaurant appropriate for companies in the country reached a low point in the MFA system.
No rotation determine the import and export (industry analysis).
Many companies are having difficulty finding information about the exporter or importer of the product characteristics special. For exporters, in order to focus on marketing strategy and success in a market certain cases it is necessary to identify their products competitive or not. There are many sources
Information about the opportunity to compete in each market truong.Cach best, but most expensive is to talk directly with customers, agents, wholesalers and retailers in the market, especially when the company sold products themselves through this system. E-mail, a inexpensive communication tool, can also help to reduce the cost Free, but need to send the right people to call or write to be able to get the required response. If fortunate to have been able to build relationships through email is as simple as looking through the contact address
on the website of the agents, customers, wholesalers and retailers. However, it is often necessary to send letter several times to try to be the person you need. Some other information sources such as World Trade Center
ITC (http://www.intracen.org) is a database and trade information and a directory number to lookup address other information sources in the country, or by industry, product, government agencies (The trade) industry associations (chambers of commerce) in your country and in the country import.
Not determine export prices reasonable.
Calculate the cost of products is very important for businesses to finance planned. Many of the companies exports for the first time or infrequent companies often do not export some of the other costs overseas to put into their units. Every detail of the EC plan should be included in
financial estimates and included in the budget plan for three years now. Some details on the following to consider when calculating the cost to conduct e-commerce on the international market.
• Web Site Design
• Update website
• Monitor site
• Processing orders through Web site
• Marketing on the Internet
• The percentage increase
• Sales Commissions
• Shipping Costs
• Financial expenses
• unloading costs
• Insurance
• Translation
• The credit terms
• Payment Plan
• commission rates
• Cost of storage
• after-sales service
• The cost of damaged goods exchange
Do not understand how people purchase decision ordering
There is one important thing to know buyers decide to order through the Internet looks like. However, the
The most important factor for people to buy (online or over the network) decision ordering that they trust
the seller. So everyone's trying to sell is to get your website to show reliability.
A survey report by Activ-Media Research Company LLC announced on May 2/2000 also pointed out a number of
Other determinants include: the network time, the ability to "technographic" of the network; understanding
product; shoppers motives and ability of sellers solve. In addition, after
solve important problems is low, consumers also said to increase the value of the product and the
performance advantages compared to other products.
Overal Marketing Communication
Many business e-commerce participants were first shown a passive rather than active, selling only when they have
people in other countries contact me. Companies often do not succeed in online sales for
do not know about marketing opportunities with very low cost or free is available for them. In addition to the marketing techniques
conventional network, the best marketing opportunities offered through the product catalog, the program
The international buyers, the service agent / distributors, exhibition catalogs and trade associations
services.
Do not check the reliability of the buyer.
Before agreeing to any contract, an important issue is to determine the reliability of a buyer
goods, a distributor, a potential partner. Chamber of Commerce or a similar place in the country
Buyer will provide reference information about the business, but not entirely reliable (not a
credit reference). Small business should not give credit to ordinary commercial sales
network for clients they do not know. If possible, use an escrow service or ask customers
use of payment cards such as VISA credit primarily, marter Card, American Express.vv ..
Choose a shipping method.
Many companies use direct e-commerce as a means of conducting international business. Open a website
will help small companies can control a maximum of marketing, finance and markets. However, the
other methods of advertising, payment and distribution also exists. These methods can be specified
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