Some small firms did not pay attention to the use of the Internet as a marketing tool.

Is there a website to increase the exports for business? Is it a waste of time and financial resources to build and maintain a website? What is the nature of a well-designed website and attract more visitors? Is small and medium companies selling products and services on the Internet, or if this is just the "territory" of the big companies? The percentage of visitors is how much is enough
for sale?
Thousands of small companies continue to pose questions on the Internet is creating a marketing vehicle that will someday become as common as advertising through newspapers, at the trade fair or through trade newsletter. The Internet can be seen as a new marketing tool, is growing in popularity,
no trial and can cause inconvenience, annoyance and create hope for millions of small companies trying to penetrate foreign markets through the use of the Internet as a springboard derived .
There have been so many articles written about the explosion of Internet use. However, there is little research on the state of real consumers use the Internet to buy products and services, e-marketing techniques, the number of visitors and sales enough to prevent for e-commerce. However, companies in developing countries should still take advantage of the research results have to apply to the development of e-commerce.
In a study carried out from 1996 to 1999 by the Small Business Development Center
Michigan State University Wayne State University in Detroit (USA) who have been selected to conduct the 15 small businesses based in Michigan to study their experience in selling products and services through the Internet. The purpose of the study is to determine the advantages and disadvantages of the marketing, sales via the Internet, sharing research results as they now begin marketing and selling through the Internet to help small and medium businesses small in deciding whether the Internet can be a place to invest or not. Through the investigation to find the answer to the question: The Internet is mandatory or merely unhelpful to small businesses?

During the study, there are companies that do not sell through the Internet despite the best efforts of its e-commerce professionals, the intensive training, ongoing analysis of the constraints and the appropriateness of the content of the Website and other marketing techniques.
The research results showed lower sales and results of combined capacity, time, finance, marketing and technology. Most businesses have limited understanding of the role of computer e-commerce strategy. The embarrassing now because there is no ability to update website, so dependent on the number of design engineers and site providers Internet service that these people do not understand the difficulties of business career. Due to a lack of workers, many companies do not meet up with the increasing number of customer requests, can not use the Internet as a research tool, and end
and is unable to maintain regular operations of the website.
Some businesses have difficulty when designing a website with full information that customers find useful.
Due to the competitive nature, the search engines are not included in the list of sites and companies also have difficulty with the register keyword search firm can help customers easily find a product or services on the Internet.
Some businesses rather disappointed by the number of people visiting your website too little compared to what they have invested in it. They discovered that in addition to the cost of 30 USD to pay monthly maintenance and $ 1,500 for website design, there are many other significant expenses for research, trial production, hiring, promotion and many other items. This shows the importance of the creation of a plan to attract investment and profits over time.
However, the business respondents said they remain optimistic about the possibility of the Internet will increase the company's value and improve the efficiency of the market research, marketing and sales of the company. Some companies believe that Internet marketing to create greater efficiency because the focus is on a group of objects
other than advertising through traditional media channels. Due to the initial success of the reach client groups with relatively low costs, many companies expressed their choice for investment in updating and expanding website instead of advertising in publications and at trade fairs.
The company is not selling through Internet also has a positive attitude towards the promotion of the website has updated its monthly. These companies see the Internet as a means to enhance SERVICE to our customers and is an investment for the future. This perspective was included in the overall strategy of the e-commerce company.