Answer:
How to become indexed and ranked on Google
SEO is the process of optimizing your website to be accessible and rankable by search engines. To have your pages indexed and ranked by Google, webmasters must take the time to do a number of different steps to insure the maximum number of pages indexed.
Structure
Build a site that is crawlable by a search spider. The spider must be able to see the code and be able to determine what is text, an image, etc. Spiders cannot read images, movies, or most rich media, so the more HTML text the better the experience for the spider.
Keyword research is the first step of getting your site not only to rank but to get qualified visitors. Make sure that the keywords you choose are those which actual searchers are using (you can get some great information from The Google Adwords keyword tool) and then use those keywords in the Title Tag, Meta Description tag and H1-3 headers, and Body of the text.
Create a robots.txt file that dictates to the spider what content it is allowed to see and what it isn't. Build a XML sitemap for all of the URLs you want indexed. Point to the sitemap on the robots.txt file so that the spider can be directed to the XML sitemap.
Keyword Density is essential. This means that all content should be targeted towards the specific keyword of keyword phrase. You need to maintain keyword or keyword phrase ratio. Here is an example. A two-word keyword phrase, such as 'healthy eating' for example, would be:
Ideally, the first use is the keyword or keyword phrase should appear in the first 90 visible characters (i.e., numbers, letters, and spaces) of your BODY copy. Keywords in BODY copy (page content) serve as hooks. When correctly placed, they act to tell the search engines what topic a page focuses on.
However, too many occurrences of your specific keyword or keyword phrase can make the search engines "feel" manipulated. Then they may think that you are a keyword-spammer.
In addition, your specific keyword or keyword phrase, and/or a root of it, should not appear too often in the first 500 characters of your BODY copy.
All the web pages of the site should be navigationable to the homepage or another page. This is because your specific keyword or keyword phrase should appear in a text link block. Include it in at least one text link block (but no more than two), exactly the way that you entered it in the KEYWORDS box/section for the page.
For example (using the keyword phrase that we used above), a text link could say, "from healthy eating to the homepage".
Please note that the mention of the keyword phrase in the text link should be included in the keyword phrase count (as in the examples listed earlier).
Your webpage should contain a h1 tag once. Thereafter, h2 tags.
Submit
There is no need to submit your site to Google. Google will find your site if you have a link from a single indexed page . Sign up for Google Webmaster tools, Google Analytics, and RSS feed through Feedburner (owned by Google) - all free services. While these will help Google find your site, the more important part is that they all provide different forms of data that show how Google and your intended audience sees and interact with your site.
Submit your XML sitemap through Google Webmaster Tools (or you can use a sitemap generator like Keylimetie it will upload your sitemap to your site and notify Google that your sitemap is ready to be crawled). This will insure that Google knows which URLs to crawl. Make sure that the sitemap you submit includes how often you want your site to be crawled. Include a reference to your sitemap in your robots.txt file which Google checks every time it visits your site.
Promote
Google determine rankings through over 1,000 different factors.Possibly the single most important factor is the number and content of inbound anchor text links a site has pointing to it. Make sure that as many of the inbound links as possible use anchor text.
Promote your site by creating content people want to read, reaching out to bloggers asking for links to your site, answering questions on a Wiki, and promoting your site through sites like Facebook and MySpace.
Google aggregates all of the data it has on a site, and then determines if it wants to include the site in its index and for what give search query. By following those steps and promoting your site on regular bases, Google will start to index and rank your site.
SEO is the process of optimizing your website to be accessible and rankable by search engines. To have your pages indexed and ranked by Google, webmasters must take the time to do a number of different steps to insure the maximum number of pages indexed.
Structure
Build a site that is crawlable by a search spider. The spider must be able to see the code and be able to determine what is text, an image, etc. Spiders cannot read images, movies, or most rich media, so the more HTML text the better the experience for the spider.
Keyword research is the first step of getting your site not only to rank but to get qualified visitors. Make sure that the keywords you choose are those which actual searchers are using (you can get some great information from The Google Adwords keyword tool) and then use those keywords in the Title Tag, Meta Description tag and H1-3 headers, and Body of the text.
Create a robots.txt file that dictates to the spider what content it is allowed to see and what it isn't. Build a XML sitemap for all of the URLs you want indexed. Point to the sitemap on the robots.txt file so that the spider can be directed to the XML sitemap.
Keyword Density is essential. This means that all content should be targeted towards the specific keyword of keyword phrase. You need to maintain keyword or keyword phrase ratio. Here is an example. A two-word keyword phrase, such as 'healthy eating' for example, would be:
- repeated 3 times (but no more than that) on a 300 word content page
- repeated 5 times (but no more than that) on a 600 word content page
- repeated 7 times (but no more than that) on a 1,200 content page.
Ideally, the first use is the keyword or keyword phrase should appear in the first 90 visible characters (i.e., numbers, letters, and spaces) of your BODY copy. Keywords in BODY copy (page content) serve as hooks. When correctly placed, they act to tell the search engines what topic a page focuses on.
However, too many occurrences of your specific keyword or keyword phrase can make the search engines "feel" manipulated. Then they may think that you are a keyword-spammer.
In addition, your specific keyword or keyword phrase, and/or a root of it, should not appear too often in the first 500 characters of your BODY copy.
All the web pages of the site should be navigationable to the homepage or another page. This is because your specific keyword or keyword phrase should appear in a text link block. Include it in at least one text link block (but no more than two), exactly the way that you entered it in the KEYWORDS box/section for the page.
For example (using the keyword phrase that we used above), a text link could say, "from healthy eating to the homepage".
Please note that the mention of the keyword phrase in the text link should be included in the keyword phrase count (as in the examples listed earlier).
Your webpage should contain a h1 tag once. Thereafter, h2 tags.
Submit
There is no need to submit your site to Google. Google will find your site if you have a link from a single indexed page . Sign up for Google Webmaster tools, Google Analytics, and RSS feed through Feedburner (owned by Google) - all free services. While these will help Google find your site, the more important part is that they all provide different forms of data that show how Google and your intended audience sees and interact with your site.
Submit your XML sitemap through Google Webmaster Tools (or you can use a sitemap generator like Keylimetie it will upload your sitemap to your site and notify Google that your sitemap is ready to be crawled). This will insure that Google knows which URLs to crawl. Make sure that the sitemap you submit includes how often you want your site to be crawled. Include a reference to your sitemap in your robots.txt file which Google checks every time it visits your site.
Promote
Google determine rankings through over 1,000 different factors.Possibly the single most important factor is the number and content of inbound anchor text links a site has pointing to it. Make sure that as many of the inbound links as possible use anchor text.
Promote your site by creating content people want to read, reaching out to bloggers asking for links to your site, answering questions on a Wiki, and promoting your site through sites like Facebook and MySpace.
Google aggregates all of the data it has on a site, and then determines if it wants to include the site in its index and for what give search query. By following those steps and promoting your site on regular bases, Google will start to index and rank your site.
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