Some small firms did not pay attention to the use of the Internet as a marketing tool.

Is there a website to increase the exports for business? Is it a waste of time and financial resources to build and maintain a website? What is the nature of a well-designed website and attract more visitors? Is small and medium companies selling products and services on the Internet, or if this is just the "territory" of the big companies? The percentage of visitors is how much is enough
for sale?
Thousands of small companies continue to pose questions on the Internet is creating a marketing vehicle that will someday become as common as advertising through newspapers, at the trade fair or through trade newsletter. The Internet can be seen as a new marketing tool, is growing in popularity,
no trial and can cause inconvenience, annoyance and create hope for millions of small companies trying to penetrate foreign markets through the use of the Internet as a springboard derived .
There have been so many articles written about the explosion of Internet use. However, there is little research on the state of real consumers use the Internet to buy products and services, e-marketing techniques, the number of visitors and sales enough to prevent for e-commerce. However, companies in developing countries should still take advantage of the research results have to apply to the development of e-commerce.
In a study carried out from 1996 to 1999 by the Small Business Development Center
Michigan State University Wayne State University in Detroit (USA) who have been selected to conduct the 15 small businesses based in Michigan to study their experience in selling products and services through the Internet. The purpose of the study is to determine the advantages and disadvantages of the marketing, sales via the Internet, sharing research results as they now begin marketing and selling through the Internet to help small and medium businesses small in deciding whether the Internet can be a place to invest or not. Through the investigation to find the answer to the question: The Internet is mandatory or merely unhelpful to small businesses?

A number of lessons learned, challenges and solutions for e-commerce in developing countries is what.

Application of the Internet is still growing rapidly, but firms in developing countries
development should not wait to apply the tools of this revolution. Instead, businesses need
seize advantage of the lessons learned from the company's use of the Internet.
A few lessons:
- Coordinate the use of the Internet with the business goals of the company. Managers leading
E-commerce businesses need to run instead of delivered to the technical staff of information technology (TT).
- Ensure that the company has sufficient resources to maintain marketing and business, not only to design and install put your website. Some experts suggest that one third of human resources should be reserved for start-up costs, third for for promotion and third last to update and maintain.
- There are a number of products suitable for sale and delivery forms through the Internet than some products other. Music, books, software, travel services, financial services ranked top in the field of trade ecommerce. Other products such as computers, cars, household items now also offered through Internet.
- The Internet can be used to reduce communications costs, create closer ties between
organizations in many different places, store and use information and communication business, streamline processes sales management and supply.
The challenge:
- Distance of the telecommunications infrastructure.
- Growing demand for websites with content and information services locally to meet requirements
consumers in different regions.

These things should be avoided when developing e-commerce strategy.

No consultation of experts:
Some companies do not know much about e-commerce or are looking to expand into the market
foreign markets often fail due to not receiving the advice of experts before
when developing their e-commerce plans.
Inconsistency management:
Make sure that the leadership of the company are committed to implementing the plan. All departments functions such as management, administration, finance, marketing, production and training .. should participate in the development of design although plans have a designated person responsible for most of the plan. With responsibility highest such person appointed will have advantages in getting the approval and financial support of investors to implement the plan.
No market research conducted certainty.
Market research online today make it easier than before to study
examined the economic, social, and political conditions of the population of any country school. Through the network can easily easy to find business opportunities, import and export in each industry, product and country; identified the foreign importers of specialized items, find out the source of market information e-commerce and marketing. However, while still using the traditional sources of information the company had notbselling products to overseas markets need to. The company can focus research groups customers to explain the characteristics of the product and get the attention of customers to the purchase products via the Internet. Where the company has not exported, can send the samples to the potential market for customer evaluation. The company may also have to study the characteristics characteristics of different customer groups.
No analysis of the results of market research Conduct e-commerce strategy should be based on research and analysis of a detailed market.

Ecommerce strategy of a business is the important factor.

An e-commerce strategy is built should carefully evaluate the potential for online sales
of each product, with demand expected to build investment and business development for such products;
to plan and evaluate the operating results of the business, with criteria which assess the effectiveness of
investment. Ecommerce strategy should also facilitate to get funds.
One of the core elements of e-commerce strategy include:
Excutive Sumomary: Need to write this important part after the rest of the plan was completed
each. Investors mostly read this when first exposed to business. This is the presentation
Brief, clear and well-grounded of the plan. If this summary is to create attractive for investors
investment, there will be plenty of opportunities to express ideas for making proposals. Need to ask are what will make the company
success, then take advantage of the company compared to the other competitors were present on the network
Internet.
- Objectives: Specify objectives and long-term e-commerce will help determine how the companies to achieve the
This targets.
- Orientation: Specify companies to use the Internet how
- Current Status: Indicates the product can sell well on the Internet and give reasons.
- Set the evaluation criteria in network operations. The criteria should include the number of visits to the site
web in a month, the site is considered, the number of people who only visit once, the number of contacts to
fact, the number of transactions performed, the number of orders.
- Promotion: Describe the expansion of the company's website
- Market analysis: Description of market opportunities in electronic commerce company.
- The current level of competition: Presentation of evidence for analyzing the current and competitive in the

Services based on Internet can do something for the small and medium enterprises (SME) ecommerce.

Some programs and services on the Internet has been developed to help SMEs sell products and services
Their domestic and abroad, such as:
- Web Site Design: Access acounting company launched a software package called Accessweb,
Aspect Com Ltd. is the company also offers the International Software Exporters Web Starter Pack.
- Data management and automation of export transactions: The software company's new International
Marketing Software named WT3 can help users manage data, automating the process of offering
goods, orders and invoices directly through a website.
- Acquisition of air freight quotation: Webfreight.net is the first website that specializes in freight
not for export. Users receive a quote based on the weight of goods, local
destination and other necessary documents.
- Service exchange rate: Thomas Cook virtual trading desk can provide network services on the foreign exchange
and information on the currency market.
- Multilingual Software provides software INTERSHOP multilingual translation using word-based.
- Links to products on the auction website: Lycos Company provides services at
http://www.lycos.com
- Join the small business community: Hypermart's website homepage about 360,000 sales
Small, helping companies can conduct e-commerce without building site safety
or all of their electronic shopping carts.
- Participate in the catalog and inventory of products online. The site is named for Myshop Now.com
enables individuals to create their own small shops that do not have to worry about storage or transport.