Search Engine Optimization for high rankings on search engines

This is one of the most disputed aspects of Website Optimization. Everybody has arguments to support his/her theory and many search engine optimization specialists have reference sites with high rankings on search engines and directories. I don'' think there is an unique, 100% "watertight" recipe for success insearch engine optimization, but there are some rules which will help you achieve high rankings for the search strings you are interested in. I will list here only 4 of these Search Engine Optimization rules:

#1: Wisely choose your Meta tags for high rankings on search engines

Define exactly in your mind what you have to offer on your web site. Find the right relevant keywords, Title and Description Tags for each web page of your site - a most important aspect of Website Optimization and Search Engine Optimization. Check the Meta Tags of web sites that offer similar stuff and which have high rankings on Google or Yahoo. Search for statistics regarding relevant keywords often searched on the web. Keep always in mind that you need TARGETED traffic to you web. Use your relevant keywords in TITLE and DESCRIPTION Meta Tags, according to the detailed rules you find in my f_ree e-book ("DUDI's F_ree Website Optimization Guide") available on this site for f_ree download.

#2: Search engines like content-rich websites

Design a content-rich web site, but keeping always in mind the concept of website optimization. Show to your human visitors and to search engines that you have relevant and useful thinks to say concerning the topics in your site. Use your relevant keywords in headings, bolds, italics and text content and check your keyword density (see details in my f_ree website SEO optimization ebook). Permanently enrich the content of your web pages; news, fresh information, articles, new hot f_ree stuff etc will make human visitors and search engines love your site. Of course, this means in the end high rankings for your web site on search engines results pages.

#3: Linking as Search Engine Optimization technique for high rankings

Be carefull with your linking strategy! It is more important to have few good links to your site - placed on "serious" web sites, with high rankings for relevant keywords on Google, Yahoo etc., than having lots of links to your URL placed in "link farms" and/or obscure web sites. Continuously search the good sites to link to and to be linked from -this is recommended by all search engine optimization specialists. Your URL placed on a web page with high rankings and targetted traffic will help improve ranking for your relevant keywords in search engines results.

#4: Learn and keep in mind how search engines / directories work

Keep in mind that the indexing of the web pages submitted to search engines never stops. Thousands of web sites are submitted every day, other thousands disapear every day. Many webmasters and search engine optimization companies / specialists are working constantly to achieve high rankings. Therefore, even if at some point you are happy with your place in search engines results for your relevant keywords, you must permanently be alert, informed and ready to make adjustments if necessary. Search engine optimization might be a full day job for you� Disappointed?!.. Further reading in my f_ree website SEO optimization e-book.

Conclusion: RELEVANT KEYWORDS, TITLE AND DESCRIPTION; RICH AND INTERESTING CONTENT; SMART "IN" AND "OUT" LINKING; PERMANENT PROMOTION AND OPTIMIZATION WORK - THESE ARE STEPS TO TAKE IN ORDER TO ACHIEVE HIGH RANKINGS FOR YOUR PAGES IN SEARCH ENGINES RESULTS PAGES.

Of course, you can decide to ask help from a Search Engine Optimization Specialistfor optimizing your web site. It will cost you some money, but some of them really do a good work and deliver high rankings. Just pay attention to what a search engine optimization specialist / Company can offer to you. Read the extended f_ree version of my Website SEO Optimization Guide, read Search Engine Optimization - related articles posted on this site and ask yourself: "Can I do this search engine optimization myself, or not?"

If you decide to do yourself Search Engine Optimization for your website and you are successful in this, then you can save money and find satisfaction in raising your web site with your own hands. This is where my f_ree e-book ("DUDI's F_ree Website Optimization Guide") can help you. Learn how to design and build your web site in order to get high rankings (for your relevant keywords) in search engines results pages.

Now, after your website is ready in terms of website design, website optimization and search engine optimization, we must take the next step: Submission to search engines & directories, web site promotion

SEO Optimization - Research With Search Engines

Research will be the first step to take in any project, especially if you plan to rely on the search engines. You want to be successful in an opened and very competitive environment, so you must find out more about search engines and competition.

The search engines will be your tools in this phase - look for similar web sites, click on "View Source" and carefully study their Meta Tags, scripts and appearance (of course, you should study the pages placed on top of the search engines results pages).

As hard it may seem to believe, most of the web pages on the Internet do not consider some essential concepts of website & SEO optimization, which make a web site known and easily accessible to as many visitors as possible. By reading my optimization e-book you'll make sure that you have what it takes to outrun from the start half of them. Then creatively apply what you learn in this f_ree website & SEO optimization ebook about how to "please" the search engines, in order to outrun most of the other half. Beware that it also means some work from your side - website & SEO optimization aren't "easy to crack nuts".

You want to be present in the top positions of the search engines results pagesbecause you have something to offer to people. Therefore you must make your web site easy-to-find, easy-to-view and easy to browse. Bottom line: you must learn and apply the website & SEO optimization principles, tips and techniques you learn here.
Let's assume that you have a general idea about how Internet and search engines work (after all, you've managed to find my online SEO optimization guide, probably by using a search engine). While you go on with the planning and research phase of your project, keep in mind that:

Your site must be easily accessible to search engines and human visitors

A loading (display delay) time of 4-5 seconds is acceptable according to some website optimization specialists; more than this can make your visitor click the "Back" button in his browser's window. This is an important issue of website SEO optimization, so don't overlook it! Make your homepage compact and stiking: it must load fast and determine the visitor to click on the other sections / pages of your site.

According to website SEO optimization postulates, it is a wise think to keep your homepage size (scripts + content + graphics) around 10 - 15 Kbytes, even smaller if possible. This way it will be accessible even via a 28.8 Kbps dial-up connection. Some details about how you can try to achieve this result - in chapter 3 of this online website optimization guide. There are lots of freeware sites which offer f_ree downloads of tools that can help you minimize your page's size. Whatever "freeones" you decide to use, the most important thing is to understand the concept of website optimization in terms of "file size".

The site must be easy navigable for visitors as well as for search engines

"Keep navigation clear and easy" say website SEO optimization specialists: clear links to all the sections of your site. A good idea is to have a short description of each section on your homepage. Visitors will know what to expect if they click on a link and will probably have more patience before the targeted web page is loaded. Search engines will "appreciate" if the links to other sections of your web site are placed near relevant keywords. Another good idea is to have a "Site map" showing the exact structure and hierarchy of your web site's sections. See chapter 3 and "DUDI's F_ree Website Optimization Guide" e-book for further reading on this topic.

Meta Tags should be optimized for search engines' robots

Use search engines to find and check the similar web sites. See what is written in their KEYWORDS, TITLE and DESCRIPTION Meta Tags. Note the most common keywords (for example a site that offers freeware and it is well ranked will have in the KEYWORDS Tag words like freeones, freeware, free downloads). From the search engines point of view, the most important Meta Tags are "Title" and "Keywords"; keep in mind though that "Description" might be important in terms of quick information delivered on search engines results pages.

You should consider having a free downloads section on your web site

Lots of queries people make on search engines contain the word "free". Web efficiency is also about finding free tools to do your job. In the SEO optimization research phase of your project you can also look for "freeones" that you can distribute on your site. You can attract people and even ask them to register if you offer them some free downloads or at least a link to a web site with quality freeware. Search the net for this kind of sites, but be sure that you clarify all the copyright and free distribution issues involved, before using any of these "freeones". You can find links to sites with freeware or other free downloads in the extended version of my F_ree Website Optimization Guide e-book.

Research with search engines is a first step you must take before you do anything else in your SEO optimization project. Next step: webdesign - design your site to be optimized right from the start.

Online SEO Optimization Guide, Search Engine Placement Tips

The online SEO optimization guide and search engine optimization placement tips will put in your hands tools and resources to help you design and optimize your site according to SEO optimization rules. The search engine placement tips and SEO eBook will help you understand and apply the search engine optimization concepts on your web site.
All the resources and DUDI 's Online SEO Optimization Guide and SEO eBook on EWOLWE site are absolutely F_R_E_E (this only applies to what you find on this site and that the other web sites we link to may have different policies). Amateur and professional webmasters will find at EWOLWE.com f_ree resources, guidelines, online search engine optimization guide, search engine placement tips for being successful on the World Wide Web.
This is the web site where you can learn how to plan, build, host and submit a site to search engines with less or no money spent, how to apply the concepts of Search Engine Optimization in order to get high rankings in search engines. In 5 consecutive pages, my online SEO Optimization Guide will take you step by step through the most important phases of a web-based project:

 1. The SEO Optimization research phase

How to get useful information so that your site gets top ranks on Google, Yahoo or other search engines and directories. How browsing the web can help you understand the concepts of SEO optimization and research competition meanwhile.

 2. The website design phase

Optimization of costs for designing your site. Search engine placement tips and guidelines to make your site ready for competition on the Internet, right from the start.

 3. SEO optimization for quick loading

Some basics regarding SEO optimization in terms of loading times (delays), compression and size optimization of graphic elements. Search engine placement tips related to your webpage's size.

 4. Search Engine Optimization

Improvement of website's ranking for the targeted keywords. SEO optimization and search engine placement tips. What to do in order to increase chances of being listed in the first pages the search engines display when queried with keywords that match site's profile.

 5. Optimization of costs for submission to search engines

How to submit your web site for indexing to search engines and directories, for f_ree. Advantages and disadvantages of f_ree submission. Your Keywords and Title Meta Tags, linking techniques, search engine placement tips and web promotion strategies.

The online "Instant" SEO Optimization Guide is the short version of my free website SEO optimization ebook, which you can also have for f_ree by registering for download. Currently I am working on the comprehensive version ("DUDI's Complete Website SEO Optimization Guide"), which will hopefully be released in 2006 and will be a "do-it-yourself technical manual". The complete version of my guide will be packed with all the information, search engine placement tips, tools and examples you need in order to create an optimized website starting from scratch.

The secret about making mistakes online

I love it when you respond to my blogs. Thank you for taking action!  It gives me great topics to write a next blog post. 

This one is about making mistakes online and how to deal with scammers and tyre kickers.

I too have made mistakes by trying to do ‘business’ with scammers and other online crooks who took my money.

I know it sounds weird, but the key is not to try to avoid mistakes. I do an attempt here to try to explain why you actually need to make a few mistakes to become an online entrepreneur.

Don’t get me wrong: I’m not saying that losing money is what you need to build an online business.

I’m talking about the lesson that goes behind it.

People lose money online because of participation in high yield investment programs (HYIP’s) cyclers, one-push button wonders and hyped shinny crap that promises you financial heaven within a few days.

Avoid all this types of programs like the plague. Learn the lesson.

The key is what you do after you made the mistake:

Know what it takes to mind your business

Before I started my online business I was wondering why people go into business and why some become become successful in running their business.

Especially in huge, massive and competitive markets, like internet marketing, I always try to figure out what the successful internet marketers do in order to become successful. It’s a process that never stops, because when you quit learning, it disadvantages the performance of your business as well.

In my search for answers to this questions I found a few similarities that good marketers and entrepreneurs do.

Yes, they all earn a great bunch of money.

But the interesting point is how they get in this position to do that. You see, there is a major step before you can become a good online business owner.

Firstly, successful online business owners spend effort to educate themselves. And they learn from people who are already in the position to make good money with a successful business before they were able to do so.

Why are they doing this?

The essence is that it’s about learning to understand the difference between a good and a bad investment. Let me use an example to make the point: when you want to buy real estate as an investor, but you do not know anything about it and are not really interested in real estate, there is a great chance that your investment turns out to be a bad investment. The physical investment object can be as great as it can be and of high quality as it can be, but when you do not have the passion and skills to manage and control your investment, there is a great risk that your investment turns into disappointment and a loss.

So the lesson that I learned is this:

The top six 6 biggest mistakes in online marketing and business.

The top six 6 biggest mistakes in online marketing and business.

In my last blog I shared with you the story about assets (put money in your pocket) and liabilities (takes money out of your pocket).

In this blog I give a short overview of the six most important reasons why a lot of online business are not assets, but liabilities.

An online business is an asset when you make a profit and as long you are able to make a profit. The problem for a lot of home business owners is that an online business doesn’t reaches the status of an asset.

In this situation, an online business cost you more money to run, than it brings money in (cash flow). So the one thing to keep in your mind is that also an business can be an liability.

The reason why this is so important, has to do with the top six biggest mistakes made by home business owners. Here are six main reasons why your home business is an liability, and NOT an asset:

Manage Link Risk to Help Recover Search Rankings

Google’s growing focus on penalizing sites for “unnatural” backlinks could shine some light on what just may be the weakest link in your overall SEO strategy.

Even if you haven’t taken part in link buying or similar manipulative tactics, you can still take a hit in search rankings for having too many low-quality backlinks if you aren’t doing enough to manage risky links. If unrelated or low-quality sites have linked to your site without your knowledge, your ranking can suffer a hit.

Although addressing the issue is no simple task, benefits over time can be worth it. Ridding your sites of what Google search has determined are low-quality backlinks will improve your standing with search engines, as well as with visitors who may otherwise have a poor perception of your site because they see your URL associated with poor quality websites or those with an irrelevant relationship to yours.

Shift in Link-Building Practices

Google search becoming more sophisticated with its calculations in recent years has greatly impacted how it uses backlinks as one of a couple hundred factors taken into account in determining search rankings. The result has been a seismic shift for many site owners and SEO consultants in how they approach link building. Those who made use of what Google search labels “link schemes,” have suddenly found themselves with a whole host of backlinks that are attracting penalties and raising havoc with their site rankings. While most people working in SEO can readily  list the types of links that have fallen out of favor with Google seach, here’s a short primer of some of the more notable, in bullet form:

What Is Your SEO Strategy

How do you determine your SEO strategy?

Actually, before you answer, let’s step back.

What Is SEO, Anyway?

“Search engine optimization” has always been an odd term as it’s somewhat misleading. After all, we’re not optimizing search engines.

SEO came about when webmasters optimized websites. Specifically, they optimized the source code of pages to appeal to search engines. The intent of SEO was to ensure websites appeared higher in search results than if the site was simply left to site designers and copywriters. Often, designers would inadvertently make sites uncrawlable, and therefore invisible in search engines.

But there was more to it than just enhancing crawlability.

SEOs examined the highest ranking page, looked at the source code, often copied it wholesale, added a few tweaks, then republished the page. In the days of Infoseek, this was all you needed to do to get an instant top ranking.

I know, because I used to do it!

At the time, I thought it was an amusing hacker trick. It also occurred to me that such positioning could be valuable. Of course, this rather obvious truth occurred to many other people, too. A similar game had been going on in the Yahoo Directory where people named sites “AAAA...whatever” because Yahoo listed sites in alphabetical order. People also used to obsessively track spiders, spotting fresh spiders (Hey Scooter!) as they appeared and....cough......guiding them through their websites in a favourable fashion.

When it comes to search engines, there’s always been gaming. The glittering prize awaits.

The new breed of search engines made things a bit more tricky. You couldn’t just focus on optimizing code in order to rank well. There was something else going on.

So, SEO was no longer just about optimizing the underlying page code, SEO was also about getting links. At that point, SEO jumped from being just a technical coding exercise to a marketing exercise. Webmasters had to reach out to other webmasters and convince them to link up.

Some small firms did not pay attention to the use of the Internet as a marketing tool.

Is there a website to increase the exports for business? Is it a waste of time and financial resources to build and maintain a website? What is the nature of a well-designed website and attract more visitors? Is small and medium companies selling products and services on the Internet, or if this is just the "territory" of the big companies? The percentage of visitors is how much is enough
for sale?
Thousands of small companies continue to pose questions on the Internet is creating a marketing vehicle that will someday become as common as advertising through newspapers, at the trade fair or through trade newsletter. The Internet can be seen as a new marketing tool, is growing in popularity,
no trial and can cause inconvenience, annoyance and create hope for millions of small companies trying to penetrate foreign markets through the use of the Internet as a springboard derived .
There have been so many articles written about the explosion of Internet use. However, there is little research on the state of real consumers use the Internet to buy products and services, e-marketing techniques, the number of visitors and sales enough to prevent for e-commerce. However, companies in developing countries should still take advantage of the research results have to apply to the development of e-commerce.
In a study carried out from 1996 to 1999 by the Small Business Development Center
Michigan State University Wayne State University in Detroit (USA) who have been selected to conduct the 15 small businesses based in Michigan to study their experience in selling products and services through the Internet. The purpose of the study is to determine the advantages and disadvantages of the marketing, sales via the Internet, sharing research results as they now begin marketing and selling through the Internet to help small and medium businesses small in deciding whether the Internet can be a place to invest or not. Through the investigation to find the answer to the question: The Internet is mandatory or merely unhelpful to small businesses?

A number of lessons learned, challenges and solutions for e-commerce in developing countries is what.

Application of the Internet is still growing rapidly, but firms in developing countries
development should not wait to apply the tools of this revolution. Instead, businesses need
seize advantage of the lessons learned from the company's use of the Internet.
A few lessons:
- Coordinate the use of the Internet with the business goals of the company. Managers leading
E-commerce businesses need to run instead of delivered to the technical staff of information technology (TT).
- Ensure that the company has sufficient resources to maintain marketing and business, not only to design and install put your website. Some experts suggest that one third of human resources should be reserved for start-up costs, third for for promotion and third last to update and maintain.
- There are a number of products suitable for sale and delivery forms through the Internet than some products other. Music, books, software, travel services, financial services ranked top in the field of trade ecommerce. Other products such as computers, cars, household items now also offered through Internet.
- The Internet can be used to reduce communications costs, create closer ties between
organizations in many different places, store and use information and communication business, streamline processes sales management and supply.
The challenge:
- Distance of the telecommunications infrastructure.
- Growing demand for websites with content and information services locally to meet requirements
consumers in different regions.

These things should be avoided when developing e-commerce strategy.

No consultation of experts:
Some companies do not know much about e-commerce or are looking to expand into the market
foreign markets often fail due to not receiving the advice of experts before
when developing their e-commerce plans.
Inconsistency management:
Make sure that the leadership of the company are committed to implementing the plan. All departments functions such as management, administration, finance, marketing, production and training .. should participate in the development of design although plans have a designated person responsible for most of the plan. With responsibility highest such person appointed will have advantages in getting the approval and financial support of investors to implement the plan.
No market research conducted certainty.
Market research online today make it easier than before to study
examined the economic, social, and political conditions of the population of any country school. Through the network can easily easy to find business opportunities, import and export in each industry, product and country; identified the foreign importers of specialized items, find out the source of market information e-commerce and marketing. However, while still using the traditional sources of information the company had notbselling products to overseas markets need to. The company can focus research groups customers to explain the characteristics of the product and get the attention of customers to the purchase products via the Internet. Where the company has not exported, can send the samples to the potential market for customer evaluation. The company may also have to study the characteristics characteristics of different customer groups.
No analysis of the results of market research Conduct e-commerce strategy should be based on research and analysis of a detailed market.

Ecommerce strategy of a business is the important factor.

An e-commerce strategy is built should carefully evaluate the potential for online sales
of each product, with demand expected to build investment and business development for such products;
to plan and evaluate the operating results of the business, with criteria which assess the effectiveness of
investment. Ecommerce strategy should also facilitate to get funds.
One of the core elements of e-commerce strategy include:
Excutive Sumomary: Need to write this important part after the rest of the plan was completed
each. Investors mostly read this when first exposed to business. This is the presentation
Brief, clear and well-grounded of the plan. If this summary is to create attractive for investors
investment, there will be plenty of opportunities to express ideas for making proposals. Need to ask are what will make the company
success, then take advantage of the company compared to the other competitors were present on the network
Internet.
- Objectives: Specify objectives and long-term e-commerce will help determine how the companies to achieve the
This targets.
- Orientation: Specify companies to use the Internet how
- Current Status: Indicates the product can sell well on the Internet and give reasons.
- Set the evaluation criteria in network operations. The criteria should include the number of visits to the site
web in a month, the site is considered, the number of people who only visit once, the number of contacts to
fact, the number of transactions performed, the number of orders.
- Promotion: Describe the expansion of the company's website
- Market analysis: Description of market opportunities in electronic commerce company.
- The current level of competition: Presentation of evidence for analyzing the current and competitive in the

Services based on Internet can do something for the small and medium enterprises (SME) ecommerce.

Some programs and services on the Internet has been developed to help SMEs sell products and services
Their domestic and abroad, such as:
- Web Site Design: Access acounting company launched a software package called Accessweb,
Aspect Com Ltd. is the company also offers the International Software Exporters Web Starter Pack.
- Data management and automation of export transactions: The software company's new International
Marketing Software named WT3 can help users manage data, automating the process of offering
goods, orders and invoices directly through a website.
- Acquisition of air freight quotation: Webfreight.net is the first website that specializes in freight
not for export. Users receive a quote based on the weight of goods, local
destination and other necessary documents.
- Service exchange rate: Thomas Cook virtual trading desk can provide network services on the foreign exchange
and information on the currency market.
- Multilingual Software provides software INTERSHOP multilingual translation using word-based.
- Links to products on the auction website: Lycos Company provides services at
http://www.lycos.com
- Join the small business community: Hypermart's website homepage about 360,000 sales
Small, helping companies can conduct e-commerce without building site safety
or all of their electronic shopping carts.
- Participate in the catalog and inventory of products online. The site is named for Myshop Now.com
enables individuals to create their own small shops that do not have to worry about storage or transport.

The industry has changed a lot thanks to e-commerce.

There are 6 sectors has changed the most through e-commerce. That is, computing and electronics, telecommunications,
financial services, retail, energy and services.
Computing and electronics: Three large companies, Dell Computers, Cisco Systems and Intel has more than 100 sales
million per day over the Internet. But for manufacturers personal computers, the Internet
continue to put them in a dilemma situation, or to give the online retailer for companies
direct sales such as Dell and Gateway or risk turning back to the retailer to sell themselves on the
network and thus will "burst" of the distribution system itself.
Telecommunication: thanks to the increasing use of data forms via e-mail, the server
Website on the Internet and millions of revenue from the provision of telecommunications services is increasing, especially
for leading companies such as AT & T, and even companies operating on the basis of the Internet
such as Qwest Communications International has put pressure on prices of this type of service.
Financial Services: Financial services are being digitized and made online transactions are carried out with more
low cost. Banks in the U.S. have only lost $ 0.01 to process a transaction on the Internet compared to the cost
$ 1.07 of a bank branch or a $ 0.27 transaction costs through the ATM system. Although
rapid growth of financial services over the Internet, concerns about complex systems and rules
Safety of transactions are hindering competition and the development of its kind.
Retail: Thousands of websites have been traditional retailers created online in the U.S. in 1999. The
some companies producing consumer goods such as television, electronic products has started direct sales to
consumers.
Energy: Leading by natural gas commodity, followed by other energy commodities such as electricity, coal and
Fuel is also offered online through the ability to respond immediately to changes in demand
to use. It is anticipated that most transactions in the energy sector will be transferred from the environment
exchange to the current network, as in the case of companies Altra Energy and Houston Street.com
are gradually removed national borders and increase competition and reduce prices of energy.
Tourism: Consumers are gradually ignore its travel agent to buy tickets, reservations and jobs
Other related through networks with greatly reduced cost. For example, just 1 USD to be able to handle a ticket

Enterprises using the Internet in the past.

• In 1998, KPMG provides consulting services, conducted a survey
to know the extent of Internet use for business and assess the level of Internet use for business
ecommerce and identify the benefits and concerns of the organization when they participate in the Internet.
One of the main results of this survey are as follows:
• More than two thirds of respondents indicated that they use the Internet primarily to share information through a
external websites.
• Half of the respondents said they use the Internet to share information internally with its employees.
• Only 23% use the Internet for commercial transactions.
• Only 5% of electronic payment acceptance and less than 30% want to be able to accept electronic payment
for electronic goods and services.
• The main reason for opening a website in order to build the sub-channel marketing, product sales and reduced
reduce costs.
• Nearly 90% of respondents said that a lack of security is the major barrier to e-commerce. about
80% for that matter the cost, the lack of rules and business models.
• Nearly 59% have policies to deal with security risks on the Internet.
• Approximately 31% use encryption technology, 17% intend to apply this technique.
• Approximately 23% did not take measures to protect their systems.

Internet is changing the way of doing business look like.

The leading Internet research firm Forrester Research said in 1998 the company has made
a value of $ 43 billion in ecommerce transactions BB. By 2003, the figure is expected to reach 1.3 trillion
U.S. dollars, accounting for 9.4% of all sales transactions BB. In general, while sales in BC
network is very small compared to the sales of traditional BC, the Internet is changing daily
quick ways of doing business.
• Buyers can now easily, at a reduced cost than before, compare the prices and services of the
different suppliers around the world.
• The Internet enables businesses can maintain direct relationships with each customer
individually in a large number of its customers. Information on each individual client is given
the company's relationships with customers which includes data such as sales, accounts, access
thi.v.v. High level of service provided to customers has become the market standard for
users on the network.
• Research the price, quality, delivery plan, structure or details of the product can
on the Internet.
• Customers can easily specify individual requirements on the network, allowing to follow orders
own line of products such as cars, jewelry, plates CD.vv
• Due to lower search costs than before, the new client to participate in this market are more likely
is to provide full information on prices and supply situation as providers often
through the market.

Businesses often have something wrong in the e-commerce.

Some common mistakes that businesses suffer when applying e-commerce as a tool
marketing and sales is:
• Believe that all business activities are better resolved on the Intemet
• Believe that a website will lead to a sale immediately.
• Believe that the use of the Internet is an easy way to make business and product
known world. There are countless more sites (one third of a trillion) can be read
on the World Wide Web, and this number is increasing quickly, be present on the Web is not
meant to be seen.
• No reasonable cost to introduce this website, as notified by e-mail, subscribe to all the
major search engines, sending messages, updating the title cards and letters, the tools used in
publications, television and other traditional methods to advertise your website.
• Do not invest time to design the content and form of the website and create favorable conditions for
finding. It's easy to lose a potential customer if the extraction site to meet difficult
towel.
• Web Design is not good for customers having difficulty identifying the advantages of the product should
descriptions. In the event website for online transactions so that the client had difficulty
purchase of the business.

Why is important for Internet commerce?

The use of Internet is growing very fast compared to other technologies used in history. In the
From 1993 - 1997, the number of computers connected to the network of Internet increased from 1 million to 20 million. According to the
ITU, the end of 2001 to 500 million units, end of 2002 was 655 million.
The level of Internet use reflect the level of economic development.
U.S., Canada and the Nordic countries have adopted Internet technology most quickly. League
European Union (EU), New Zealand, Japan, Korea, Singapore and Hong Kong (China) also has a catch
the first adopters of the Internet.
Individuals, organizations and companies in Southeast Asia, China, India, Argentina., Brazil has begun to visit
Internet since 1996. It is possible that the Internet will have a slower impact on the least developed countries in Asia
and Africa, in countries prohibit the use of the Internet.
The Internet is a useful tool for commerce
Using the Internet to reduce communication costs, reduce the time needed to bring goods and services to
market, to help the exchange of information in the form of goods, reducing transportation costs and distribution, allowing inter-
closely and wider between the business community.
The Internet promotes the development of global trade.
As Internet technology advances more and solve problems related to the reliability and speed, it
will be used more in almost most of the information media, trade in goods and services.
Many large companies now have the technology associated with online systems available its EDI. The company
This is building a new system based on the internet for supply chain management and inventory
themselves. In addition to using the Internet to sell products and services, companies are using the Internet to
customer surveys, provide information and images, the paper declared legal, management and transfer of funds.
The actual impact of the Internet has not seen before.
The Internet has had an impact on business practices, trade partners, learning and relationships
mutual political and social. The industry, the company is increasingly affected by the application
of the internet and more and more people use it to purchase goods and exchange information.

E-commerce will account for a larger share of the retail market

The Economist magazine recently conducted a survey on e-commerce method B to B and
B to C in the United States. Although online shopping form (electronic shopping) is increasingly being used in many
America than any other country in the world, but it only accounts for 1% of retail sales in the festive period 1999-2000
categories of online sales is also very limited.
The initiative forms online sales today can compare with the initiation form
through catalog sales in the last century. However, while the method through catalog sales from the start
has developed very strong because of its novelty factor, but then plummeted because no novelty
Also, today there are sufficient grounds to support the view that e-commerce will continue to expand the proportion of
its retail market. This view is based on a unique capability of Internet and network-based
on the technical platform and benefit both users and businesses.
Users benefit when shopping through the immediate comparison of price and product (assigned by the
sales agent or product reviews site), the different pricing mechanisms (fixed price, auction, auction
vice). In addition to simplifying commercial transactions between buyers and sellers, the more publicity

What is eCommerce?

So far there is no accepted definition of unified e-commerce (electronic
commerce or e. commerce). However, e-commerce phrase often used to refer to "the distribution
distribution, marketing, sale or delivery of goods and services by electronic means. "
Electronic commerce has existed in various forms of Internet Network before being put into use, and the
This form exists in which the exchange of electronic data - EDI (electronic data-interchange)
commonly applied in the computer network protocol TCP / IP. EDI is a person considered to be of
important form of business-to-business business (B to B) than the network of Internet
(This may be a point of debate, especially if the other industries follow a company as large as
General Motors Corporation, Ford Motor Company and Daimler Chrysler have recently built a system
providing appropriate for B to B auto industry through a global portal of Internet).
Increasing concern for e-commerce can be derived from the impact of Internet on
business practices between enterprises and customers (B to C), the conversion method
ecommerce. There have been no basis for denying care to electronic commerce B to C in
That rapid growth in the number of users connected to the development of Internet network corresponding